FOLDOVER

Imagine being asked to design a logo with a long strip of paper as your only tool. These quasi origami style solutions craft out a sense of dimensionality despite staying relatively flat. The material from which these are created range from (but are not limited to) transparent film, metal, and paper. There seems to be a message of cleverness and economy of stroke in many of these.

Sometimes the simplicity of the folds takes on additional meaning when the substrates demonstrate unique properties. Note how the opposite side of the material changes to a different color at every fold in the TURN logo. Or see how transparency enforces the visual overlap of material. In some ways, this technique creates a bit of a puzzle effect. It engages the viewer as it tempts them into tracing out the path of the mark or trying to determine if the folds could really occur as offered.

PMKFA for Yes King	Gardner Design for Liberty Capital	A3 Design for Urban Architectural Group	Addis Creson for Turn

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