SUPERNOVA
Imagine what astrophysicists would label a supernova or the eruption and attendant explosion of a star. In a light show reminiscent of the jump to hyperspace in the original Star Wars, these logos attack the challenge of motion head on. For years we've seen marks that have created the impression of motion from a profile perspective using streaks or blurs to signify speed.
These examples drive a field of elements toward or away from the viewer using a variety of methods. The LodgeNet logo (by Jerry Kuyper) advertises the company's in-room movie service by flying a picture at you with a smart explosive technique. This blast is simple in construction and void of halftone — particularly interesting considering the product is an online commodity that could easily have justified overboard solutions replete with RGB trickery.
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| Jerry Kuyper for LodgeNet |
Gabi Toth for Halo Consulting |
Crave Inc. for IQ Beverage Group |
Mirko Ilic Corp. for Dr. Zoran Djindjic Fund |
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