(mouse over an image)
IN AND OUT
K-Swiss gets a needed workout from Boston's Toth Brand Imaging. As the athletic footwear and apparel company moves to position itself as a global premium brand, print creative from Toth blends performance sports and fashion lifestyle to showcase their athletes both in and out of sport. Credits go to Creative Director Joanne Reeves, Art Director Kimberlee Eten, Digital Designer Matthew Parmet, Photographer Richard Phibbs, and Copywriter Cat Doran.
Click on the image to go to the contact's site: www.toth.com
Phaidon Press invited ten curators to sort through piles of print materials produced in the past five years and select works from 100 of the world's emerging graphic designers. AREA_2: 100 Graphic Designers, 10 Curators presents more than 1,500 images — posters, books, magazines, typography, packaging and ephemera — by the chosen artists along with a critical essay on each designer's work thus far. Curators include Ruedi Baur, Irma Boom, James Goggin, Julia Hasting, Saki Mafundikwa, Jan Middendorp, Dan Nadel, Brett Phillips, and Keiichi Tanaami. Publication date is June for the 448-page hardcover.
Click on the image to go to the contact's site: www.phaidon.com
REROUTING A CANDY BRAND
Gourmet confectioner Route 29, Napa, knows that the candy market is as competitive as it is sweet. Understanding this challenge, the company tapped HartungKemp to create a new look for its overall brand and consumer packages. Led by Stefan Hartung, the design firm created an integrated system running the gamut from package structure to product naming to colorful package illustrations. “Our caramels and chocolates have never looked so tasty,” says Route 29, Napa owner Kim Kalan. In addition to Stefan Hartung, creative credits go to Designers Devon Adrian and Carisa Flaherty, and Copywriter Brian Beatty.
Click on the image to go to the contact's site: www.hartungkemp.com