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Alvin Valley

ANNUAL COLOR FORECAST

Color is a powerful way to communicate messages about products, services, causes and ideas. And color forecasts are where theory and practice come together. Color directions are influenced by social, political, cultural and economic events, but the process is so complex and developments so gradual that no single explanation can even begin to fit. That said, the environment is clearly this year's lightning rod, leading to much contemplation about blues, greens and all the messy, mucky glorious colors of nature.

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