PANTONE FASHION COLOR REPORT 2008
A Season of Change
Best described as a season of change, fall ’08 is defined by rich, elegant hues that
offer a vibrant selection. New York’s fashion designers emphasize cooler blues, greens
and purples in the top five tones used in their collections, followed by variations of warm red,
orange and yellow. “Fall is traditionally a time for subdued, quiet colors, but this season
we are seeing a shift toward cool hues with bright, exciting undertones,” said Leatrice
Eiseman. “Conventional tones such as warm autumn hues, chocolate browns and steel
grays are also among the fall color choices. Blue and purple tones have become staples, as
illustrated by Blue Iris, one of the top 10 colors chosen by designers this season, and
Pantone’s Color of the Year for 2008.”
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PANTONE HOME AND INTERIORS FORECAST
Marrying Modernity and Tradition
The PANTONE VIEW home + interiors 2009 has designated eight “directional”
color palettes for home furnishings and interior design for 2009. “Time and again,
contemporary issues and trends are mirrored by the themes we choose for our homes and
the products we buy,” says Leatrice Eiseman, executive director of the Pantone Color
Institute. “Eco-awareness is a resounding theme as consumers continue to be more
thoughtful about what they are buying and the impact their choices will have on the world.
Today’s consumers find innovative ways to recycle, reuse and re-purpose. At the
same time, there is also a need to relax, rewind, renew and hopefully, refurbish. The 2009
palettes address these trends, which will be reflected in designs and products for the home
in the coming year.”
COLOR MARKETING GROUP
Environment Continues as Strongest Influence
What are the top color trends for the remainder of 2008 according to the Color Marketing
Group? This leading international association of color design professionals — whose
trendspotting has long influenced color palettes in the graphic arts — foresees
genuine concern for the environment remains the strongest influence on the colors we’ll
see and buy next year. “Our members specify color for everything from paint and
furniture to cars and carpets,” said Jaime Stephens, executive director of CMG.
“They track trends several years ahead, and they’ve rarely been wrong in
more than 43 years.”
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