Tasting Big Apple in 24 Hours Website
The Big Apple itself was the inspiration for Shine Advertising when it faced the challenge of
creating a website for The 24 Hour Plays, a fast-paced project involving writing, rehearsing,
directing and performing six one-act plays in just 24 hours. The New York-based creative team
had to create an informative yet interactive website for Plays, now in their 12th year, that stayed
true to the cult-like, off Broadway following without alienating new fans. “We wanted the
website to exude New York City vibe,” said John Krull, Associate Creative Director at
Shine, pointing to the website’s use of blues-like music, interactive pigeons and the
cityscape. “When you visit the site, you’re sort of visiting the city in which the
plays are produced,” he said.
Quilting Iconic American Logos
Fast-food chain logos and those of other mass market retailers from Ford and Walmart
to Marlboro and Budweiser compose the American Comfort Quilt introduced by
CITIZEN:Citizen. The handmade art piece, a limited series of 10, includes 58 logos
from companies that help make up the contemporary American identity. The twist
being that traditional quilts represent identity derived from family and heritage,
whereas nowadays many of us can relate more to the icons of our favored brands.
“It’s a perfect fit for our brand as it’s an object that looks to
inspire new ways of seeing and at the same time is beautifully crafted,” said
CITIZEN:Citizen’s Creative Director Philip Wood.
Pandora’s Bock Reopened
Pandora has been made over: she’s still a leggy blonde opening a box of evil,
but Cultivator Advertising & Design updated the typography and design as well
as the illustration style on a new beer label for client Breckenridge Brewery of
Colorado. The redesign for the Denver-based brewer of Pandora’s Bock,
termed a strong, malty caramel and nutty beer marketed to mostly male beer
aficionados, shifts from delicate and frilly, to a sexy and historic WWIl flyboy look.
Pandora’s facial expression may ring some bells though — recognized
from Alphonse Mucha’s art nouveau posters for Job cigarette paper.
Creative credits for the updated beer label go to Creative Director and Designer
Monte Mead and Illustrator Chris Tesmer.
