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Tasting Big Apple in 24 Hours Website
 
The Big Apple itself was the inspiration for Shine Advertising when it faced the challenge of creating a website for The 24 Hour Plays, a fast-paced project involving writing, rehearsing, directing and performing six one-act plays in just 24 hours. The New York-based creative team had to create an informative yet interactive website for Plays, now in their 12th year, that stayed true to the cult-like, off Broadway following without alienating new fans. “We wanted the website to exude New York City vibe,” said John Krull, Associate Creative Director at Shine, pointing to the website’s use of blues-like music, interactive pigeons and the cityscape. “When you visit the site, you’re sort of visiting the city in which the plays are produced,” he said.

Quilting Iconic American Logos
 
Fast-food chain logos and those of other mass market retailers from Ford and Walmart to Marlboro and Budweiser compose the American Comfort Quilt introduced by CITIZEN:Citizen. The handmade art piece, a limited series of 10, includes 58 logos from companies that help make up the contemporary American identity. The twist being that traditional quilts represent identity derived from family and heritage, whereas nowadays many of us can relate more to the icons of our favored brands. “It’s a perfect fit for our brand as it’s an object that looks to inspire new ways of seeing and at the same time is beautifully crafted,” said CITIZEN:Citizen’s Creative Director Philip Wood.

Pandora’s Bock Reopened
 
Pandora has been made over: she’s still a leggy blonde opening a box of evil, but Cultivator Advertising & Design updated the typography and design as well as the illustration style on a new beer label for client Breckenridge Brewery of Colorado. The redesign for the Denver-based brewer of Pandora’s Bock, termed a strong, malty caramel and nutty beer marketed to mostly male beer aficionados, shifts from delicate and frilly, to a sexy and historic WWIl flyboy look. Pandora’s facial expression may ring some bells though — recognized from Alphonse Mucha’s art nouveau posters for Job cigarette paper. Creative credits for the updated beer label go to Creative Director and Designer Monte Mead and Illustrator Chris Tesmer.