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CREATIVE LEADERSHIP SURVEY
In the Church Of Inhouse Design,
Open-Mindedness Is The New Sacrament
Last year’s American Inhouse Design Awards Annual looked at the tradeoffs of working in an inhouse department and two transcendent challenges that come with the territory: the need to gain the respect of non-design decisionmakers within the organization; and the inherent difficulty of staying fresh and innovative in an institutional setting.
This year, with the help and inspiration of the staffing experts at The Creative Group, we turn to a related aspect of living and working inhouse: what makes an effective leader in today’s creative setting.
The conclusions are based on a survey of the winners of the 2008 American Inhouse Design Awards, crafted by The Creative Group and conducted online in June. Numbers tell part of the story, but comments on what makes a “dream” boss are revealing as well. Selected results — just the tip of the iceberg — are reported here; complete data will be available to GDUSA readers at creativegroup.com in the full.
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