STOCK VISUAL SURVEY
BY GORDON KAYE
I have never surfed. I don’t even like to swim in the ocean; the
water ’s too cold here in the Northeast, the sand gets into some
inconvenient places, and the jellyfish sting like all get out.
Still, it struck me, in thinking about the state of stock visuals for graphic
designers, that the metaphor of the perfect wave — the convergence
of just the right conditions and circumstances to create the ideal swell, with
a majestic peak and clean tube, held aloft by an ocean breeze to prolong its
beauty and utility — has some usefulness.
Without drowning in labored analogies, suffice it to say that the imagery
available collectively from stock visual providers shares the characteristics
of the perfect wave. Many powerful forces that have been years in the making
— economic, technological, cultural, behavioral — have
dovetailed in seemingly unforseen ways to generate an unprecedented swell
of supply and options.
CLICK HERE TO DOWNLOAD A PDF
OF THE STOCK VISUAL SURVEY