Somewhere between the magical intersection of earth and sky, Vicky Jones found the inspiration for her life's work as the artistically gifted leader of one of Atlanta's most vibrant brand and design firms. The first glimmer came through the lens of her Minolta X-700 camera while growing up on the island of St. Thomas. Later, at the International School of Brussels, while studying the relationships that define the natural spaces between clouds, sky, water and land, she discovered "the color you think you see isn't the color that's really there." She developed a keen eye to see beyond the surface. To read between the lines. To do the homework behind first impressions. These lessons endured through her days at the Atlanta College of Art and early career positions at prominent Atlanta brand firms such as Wages Design, TW Design and SA+A. Jones brings that unique perspective to The Jones Group, the firm she founded in 1997.
Whether directing a rebranding initiative for Cox Communications, creating an astounding multi-sensory exhibit for The Coca-Cola Company to employ at the McDonald's International Convention, completely revamping Coca-Cola Enterprises' website, or developing a national brand identity for Lydia Mondavi's exclusive Neiman Marcus cosmetic line, Jones serves as a leader and coach. Her honest communication and ambitious expectations inspire her staff to push beyond convention. A belief in each individual's ability to excel and a desire to see them succeed results in work that consistently delivers business-building results for clients.
While her visions are lofty, Jones' feet are firmly planted on the ground. If she could stop time you'd find her snuggling blissfully with her much-loved children and husband, watching the 76th viewing of Polar Express. She starts every morning with a visit to eBay and, like Popeye, spinach fuels her day - although hers is sipped in a juiced concoction.
In this economic downturn, name one thing you have done to weather the tough times. We re-positioned ourselves with a new website.
If you weren't a designer, what would you be? A furniture designer.
What's the one thing ALWAYS in your bag that you never leave home without? My rockin' sunglasses.
If you could spend 15 minutes talking to any person, living or dead, who would it be and why? Eugène-Henri Paul Gauguin. Because of his
genius ability for bold creative expression.
If you could work for anyone, a client or on a project, what would it be? Eek. If I had to, it would be Coca-Cola, the world's greatest brand. Coca-Cola's heritage is a constant source of inspiration.
ONE THING I CAN'T LIVE WITHOUT IS My iPhone and Stevia.
READING Same Kind of Different as Me by Ron Hall and Denver Moore
FAVORITE TV SHOWS
Elizabeth If the movie is based on British or European history, I can not get enough. I LOVE it.
FAVORITE MUSIC, BAND, SONG
Sergio Mendes and Stevie Nicks
STRENGTH & WEAKNESS AS A DESIGNER
Strength: Don't stop pushing until the work is excellent. Weakness: Don't stop pushing until the work is excellent.
NEW YEARS' RESOLUTIONS
To make a difference.
And juice every morning.