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PEOPLETOWATCHSagi Haviv

Sagi Haviv is a partner and designer at Chermayeff & Geismar, and at 34 is the youngest partner in the firm's history. Among his numerous projects for the company are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, Radio Free Europe, Council on African American Affairs, and the fashion brand Armani Exchange.

Haviv designed the award-winning animation "Logomotion," a 10-minute tribute to the firm's famous trademarks that was not only the first animated trademark sequence of such scope, but also introduced a new approach to showcasing a firm's portfolio. Haviv's other motion graphics work includes the opening sequence for the celebrated PBS documentary series Carrier.

Haviv joined Chermayeff & Geismar in 2003 after graduating from The Cooper Union School of Art in New York City, where he won several prestigious awards and fellowships including the 2002 Dan Friedman Prize, the 2003 Art Director's Club Scholarship Prize, and the 2003 Lubalin Fellowship.

In this economic downturn, name one thing you have done to weather the tough times. I actually ignore it in order to not feed the trend.

If you weren't a designer, what would you be?An actor, although in full disclosure, I studied for a year at Lee Strasberg's school for acting only to find that I don't have the emotional chops for the art.

What's the one thing ALWAYS in your bag that you never leave home without? Poo bags, because I take Neo, my chocolate lab, to the Chermayeff & Geismar office every day.

If you could spend 15 minutes talking to any person, living or dead, who would it be and why? Laurie Anderson, because she is a creative mind who seems to have no limitation on her conceptual thinking. In fact, she gave the commencement speech at my graduation from Cooper Union and gave advice which is now one of my mantras: "don't wait to be asked".

If you could work for anyone, a client or on a project, what would it be? I would give anything to design the title sequence for a Roman Polanski film because there's no richer and more emotionally saturated world to draw on for a title sequence than one of his movies.

ONE THING I CAN'T LIVE WITHOUT IS Music. Living in New York it provides both a soundtrack to my life and a feeling of privacy on the street.

STAR SIGN
Gemini.

READING
The Book On The Taboo Against Knowing Who You Are by Alan Watts.

FAVORITE TV SHOWS
Battlestar Galactica.

FAVORITE MOVIES
Rosemary's Baby.

FAVORITE MUSIC, BAND, SONG
Pixies.

STRENGTH & WEAKNESS AS A DESIGNER
Strength: Every one of my designs is idea-driven
Weakness: I have a short attention span and have to multi-task in order to concentrate.

NEW YEARS' RESOLUTIONS
To have more fun.

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