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PEOPLETOWATCHMark Randall

For more than 15 years, Mark Randall has been principal of Worldstudio, the New York City marketing and design agency which serves major clients in the for-profit and not-for-profit worlds, from Adobe Systems, JPMorgan Private Bank and Estée Lauder Companies, to The Metropolitan Opera and the City of New York.

Worldstudio's unique area of expertise is in creating projects for corporate clients that support their social responsibility platform. Worldstudio has won leading industry awards and been featured in books on graphic design such as Conscientious Objectives: Designing for an Ethical Message and Citizen Designer: Perspectives on Design Responsibility, and in publications such as Metropolis and Eye. Randall and Worldstudio have been twice selected for the "ID Forty" award, an annual listing of leading design innovators. Randall is also president of Worldstudio Foundation, a nonprofit group offering scholarships and mentoring in fine and applied arts.

Formerly at Vignelli Associates, Randall was project manager for the redesign of Fodor's Travel Guides. He was also a designer for the environmental graphics firm, Whitehouse and Katz. In addition to lecturing on design and social responsibility, Randall has taught at Parson's School of Design and Fordham University in New York and at Hartford University, Connecticut. He graduated in 1984 from the University of Washington in Seattle with a B.F.A. in graphic design, and currently serves on the national board of AIGA.

In this economic downturn, name one thing you have done to weather the tough times. Yoga

If you weren't a designer, what would you be? Certified Master Pastry Chef

What's the one thing ALWAYS in your bag that you never leave home without? Chapstick

If you could spend 15 minutes talking to any person, living or dead, who would it be and why? I recently read My Life in France, culinary master Julia Child's biography, she had a passion and curiosity that was inspirational, and she came into her career later in life, I want my best years to be ahead of me.

If you could work for anyone, a client or on a project, what would it be? I would like to help launch a major social program - like the Clinton Global Initiative - which incorporates design-thinking and creativity into the mix from the very beginning. I believe that as creative professionals we have a lot more to offer, and we are working towards this at Worldstudio.

ONE THING I CAN'T LIVE WITHOUT IS Air

STAR SIGN
Libra

READING
Bees in America: How the Honey Bee Shaped a Nation

FAVORITE TV SHOWS
I only have annual "favorites" so this year it's Battlestar Galactica

FAVORITE MOVIES
This year it's Slumdog Millionaire, but I have not seen Milk yet.

FAVORITE MUSIC, BAND, SONG
Nada Surf's new album, Lucky, is great.

STRENGTH & WEAKNESS AS A DESIGNER
Strength: enthusiasm
Weakness: too accommodating

NEW YEARS' RESOLUTIONS
Live in the moment and breathe more air.

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