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PEOPLETOWATCHJulia Hoffmann

Julia Hoffmann has recently joined The Museum of Modern Art (MoMA) as Creative Director. Born in Frankfurt, Germany, Julia Hoffmann graduated from the School of Visual Arts and began her career at Doyle Partners in New York. For four years, she worked as a senior designer under Paula Scher at Pentagram for clients including Target, The Public Theater, The Criterion Collection and the Metropolitan Opera. She was the lead designer on the best-selling, award-winning book, America The Book, by Jon Stewart. She then joined Crispin Porter + Bogusky in Boulder, Colorado as Interactive Art Director where she worked with clients such as Burger King, Nike and VW.

Hoffmann joined the faculty of the School of Visual Arts in 2006. She has earned a certificate of Typographic Excellence from the Type Directors Club and was honored as an Art Directors Club Young Gun, was featured in Print magazine's "New Visual Artists" and her work has been published in Print, CMYK and Graphis, in addition to the AIGA and ADC annuals.

In this economic downturn, name one thing you have done to weather the tough times. Hibernate

If you weren't a designer, what would you be? Pastry chef (if I could bake)

What's the one thing ALWAYS in your bag that you never leave home without? Sunglasses

If you could work for anyone, a client or on a project, what would it be? President Barack Obama

ONE THING I CAN'T LIVE WITHOUT IS My laptop

STAR SIGN
Libra

READING
Emails

FAVORITE TV SHOWS
Curb Your Enthusiasm

FAVORITE MOVIES
Honestly: When Harry met Sally

FAVORITE MUSIC, BAND, SONG
Currently:
Music: French
Band: MGMT
Song: Hummingbird by Wilco

STRENGTH & WEAKNESS AS A DESIGNER
Perfectionist

NEW YEARS' RESOLUTIONS
To visit country I have never been to

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