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PEOPLETOWATCHSeth Labenz + Roy Rub

We are Seth Labenz and Roy Rub - born in Columbus, NE and Tel Aviv, Israel, respectively. We met as classmates while studying at The Cooper Union in New York City, and in 2005 we opened Topos Graphics, fueled by the idea of making meaning containers through printed matter. Since then we have had the good fortune to consistently design work we are inspired by but more importantly, for people whom we find inspiring, the likes of The New York Times, Columbus Bank and Trust Co., and Lincoln Center for The Performing Arts.

With words and images actively participating across multiple platforms, our work spans the gamut of catalogues and books, visual identities, signage systems, packaging, lettering/typography to constructing objects and gifts. And we're interested in projects that not only point toward answers but raise multiple questions. Our work has been recognized by numerous books and periodicals, most notably Print Magazine's 2008 New Visual Artists Review, wherein industry leaders selected 20 designers under the age of 30 seen to be rising talents with promise. We've also had the privilege to speak as such prestigious venues as AIGA NY's Cause/Effect conference held in 2007 and exhibit at such acclaimed forums as Zagreb's ZGRAF 10: Local/Global exhibition shown in early 2008. Unknown to a lot of people Labenz is also a photographer, and Rub has fashioned a small aviary within his Brooklyn apartment.

In this economic downturn, name one thing you have done to weather the tough times. We have tried to keep calm.

If you weren't a designer, what would you be?
SL: I would like to think I'd be an architect, but I would never be an architect.
RR: Naturalist

What's the one thing ALWAYS in your bag that you never leave home without?
SL: Pen
RR: Book

If you could spend 15 minutes talking to any person, living or dead, who would it be and why?
SL: My dad. We speak the same language. But I'd love to have 15 minutes to walk alongside Walker Evans in the field.
RR: Gerald Durrell. He symbolizes my second life as a conservationist.

If you could work for anyone, a client or on a project, what would it be? One that allowed us to see the world while contributing to its betterment.

ONE THING I CAN'T LIVE WITHOUT IS
SL: Daylight (obvious go to)
RR: Jean

STAR SIGN
SL: Sagittarius
RR: Leo

READING
SL: View Camera Technique
RR: Birds, Beasts, and Relatives

FAVORITE TV SHOWS
SL: How It's Made
RR: Oz

FAVORITE MOVIES
SL: I don't have just one
RR: My Own Private Idaho

FAVORITE MUSIC, BAND, SONG
SL: Miles Davis
RR: Bach

STRENGTH & WEAKNESS AS A DESIGNER
It's complicated

NEW YEARS' RESOLUTIONS
SL: More actions, less words
RR: don't have any

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