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PEOPLETOWATCHBrian Singer

Brian Singer is the Creative Director and founder of Altitude Associates, a San Francisco based creative agency that helps consumer brands engage people through inspiration. Altitude has worked on programs with companies such as Apple, Adidas, Stanford Lively Arts, and Chronicle Books, among others. Singer's work has garnered recognition from Communication Arts, AIGA, Print, How, Graphis, Step, AR100, and he has work in the permanent collection of the San Francisco Museum of Modern Art.

Singer is also the creator of The 1000 Journals Project, a global art experiment where journals are passed from hand to hand. The journals have traveled to 40 countries, and through every US state. They've come to rest in hostels, cafes and law offices; been the subject of treasure hunts, brought to remote mountaintops, abandoned at airports and stolen at gunpoint. The project has been covered in The New York Times, San Francisco Chronicle, Wall Street Journal, Entertainment Weekly, Better Homes & Gardens and many others. It is the subject of a book published by Chronicle Books, a feature length documentary by Andrea Kreuzhage, and is on exhibition at the San Francisco Museum of Modern Art until April 5. In addition, Singer is the President of the San Francisco chapter of AIGA and has taught in both the CCA Extension and Academy of Art University programs. He has also served on the Board of Directors for New Langton Arts.

In this economic downturn, name one thing you have done to weather the tough times. You have done to weather the tough times. Fire everyone.

If you weren't a designer, what would you be? I'd own a Kentucky Fried Chicken, or at least be working at one.

What's the one thing ALWAYS in your bag that you never leave home without? Sarcasm.

If you could spend 15 minutes talking to any person, living or dead, who would it be and why? Bigfoot. Not the artist, the sasquatch. No reason, I just think we'd get along.

If you could work for anyone, a client or on a project, what would it be? I'd work for Tibor Kalman, 20 years ago

ONE THING I CAN'T LIVE WITHOUT IS To-do lists.

STAR SIGN
Virgo.

READING
Email mostly. Though I can't wait to start Malcolm Gladwell's Outliers

FAVORITE TV SHOWS
Netflix.

FAVORITE MOVIES
The Princess Bride.

FAVORITE MUSIC, BAND, SONG
Pulp: Common People.

STRENGTH & WEAKNESS AS A DESIGNER
One word to describe them both? How about one each?
Strength: Ideas
Weakness: Speling (sic)

NEW YEARS' RESOLUTIONS
The same as every year: World domination.

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