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PEOPLETOWATCHStanley Hainsworth

After pursuing an acting career for some years, Stanley Hainsworth decided he would apply all he'd learned to a new trade in the creative world. He spent several years at Nike as a Creative Director working on everything from hang tags to annual reports to the Olympics before moving to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the web, retail and brand stores.

Hainsworth returned to the U.S. to work for Starbucks where he thought it would be fun to work for a company named after the first mate in Moby Dick. He led and oversaw all creative aspects of Starbucks Coffee Company - new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials.

Now, Hainsworth is Chairman and Chief Creative Officer of Tether, a creative company which works with consumer product, entertainment and experience brands to create memorable solutions - branding, advertising, retail, digital, products, entertainment, packaging - for consumers. Hainsworth is a national board member of AIGA, a featured speaker on Creativity worldwide and has awards from ID Magazine, Type Directors Club, and PRINT International, among many others.

In this economic downturn, name one thing you have done to weather the tough times. Make every pixel, period and moment count.

If you weren't a designer, what would you be? A filmmaker and author.

What's the one thing ALWAYS in your bag that you never leave home without? My iPhone and moleskin. They have become one thing. The analog and the digital attached, afraid to separate and leave each other behind.

If you could spend 15 minutes talking to any person, living or dead, who would it be and why? Philippe Starck, he has branded himself while designing anything he feels like.

If you could work for anyone, a client or on a project, what would it be? Rebranding the U.S.

ONE THING I CAN'T LIVE WITHOUT IS Wireless access and bananas. Whoops, that's two, okay, make the banana wireless then.

STAR SIGN
Leo

READING
Rereading A Confederacy of Dunces by John Kennedy Toole. What a study in juxtapositions.

FAVORITE TV SHOWS
The Office - BBC and U.S. version

FAVORITE MOVIES
Wings of Desire by Wim Wenders

FAVORITE MUSIC, BAND, SONG
Music: Alterna-rock/pop/opera/folk
Band: Tom Waits
Song: What a Wonderful World - Joey Ramone version

STRENGTH & WEAKNESS AS A DESIGNER
Inquisitive

NEW YEARS' RESOLUTIONS
The same as every year: World domination.

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