FEATURE | AMERICAN PACKAGE DESIGN AWARDS
PACKAGING, POP AND THE INSTORE EXPERIENCE
Manufacturers, retailers and marketers are challenged as never before to convey the message, promote the brand and close the deal. Think fragmented audiences, information overload, eroding loyalty, global competition, economic uncertainty. Package design and related disciplines are increasingly the difference makers in the purchasing decision. The outstanding work showcased here — 100 or so elite design firms and departments are represented — is testimony to that. This annual GDUSA competition celebrates well-designed graphics, of course, but more importantly, the power of design to forge an emotional link with the buyer at the moment of truth.
 
NEWS
C&G Partners rebrand Arabic language network; Scher and Hoffmann team for MoMA identity; hope and optimism flower in Pantone color of the year; Sahre inspires National Poetry Month; and more.
 
SEEN AND NOTED
Willoughby Design team bags a new tote business; Sparks fly in agency self promotion.
 
PEOPLE
Brian Brindisi partners at Poulin+Morris; Brody Boyer upped at Dragon Rouge; Brett Wickens and Matt Rolandson reunited at Ammunition; HP's Joshi honored; and many others.