(mouse over an image)

don't forget the TOTEmatoes
What began as a nifty holiday gift for clients, has become a new bag business for the Willoughby Design team. A complete line of WilloBAG reusable totes was born to the growing market of compact, easy-to-fold alternatives to disposable plastic bags. The bags, made from 100% ripstop nylon, come in five designs each featuring graphics and messaging that playfully reminds users “Don't forget the Bag,&lrquo; be it the so-called ArtiTOTE, TOTEmatoes, CabBAGe or CARROTall. “We saw this as an opportunity to tangibly demonstrate our dedication to creating a more sustainable world through packaging and design outside of our client partnerships,&lrquo; said Steve Robbins, director of new business and sustainability at Willoughby. Contact: www.willobag.com

sparks fly with self promotional images
Spark Advertising is setting sparks flying with its new self-promotional campaign — a series of artistic, quirky images that invite viewers to immerse themselves in the pictures and explore and interpret them in their own way. The self-promotion entitled Start A Spark was the brainchild of the Spark creative team, led by Creative Director Matt Bellisle. “Our approach was to create individual worlds for these characters to inhabit. Worlds that were familiar, yet completely different to the world we live in,&lrquo; Bellisle said. Alternate realities that show how innovation & ingenuity were the sparks that helped change the world and move it in new directions,&lrquo; he said. Contact: www.startaspark.com