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Ella Moss Sketch

ANNUAL COLOR FORECAST

Sponsored by Pantone

Color is among the most powerful ways to communicate messages about products, services, causes and ideas. And color forecasts are where theory and practice come together, where the rubber meets the road. Color choice is influenced by social, political and economic events — as you will see the recession, the environment and globalism are among this year’s lightning rods — but the process is so complex and evolutionary that no simple explanation fits.

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