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Modern Dog Posters Locate Sasquatch
Modern Dog Design Co. designed four posters that helped Washingtonians locate Sasquatch this Memorial Day. Not the mythical Bigfoot, but the popular Sasquatch Music Festival held each year at the Gorge Amphitheater. Posters featured major bands: Kings of Leon by Michael Strassburger, Ben Harper by Shogo Ota, M. Ward by Robert Zwiebel, and Explosions in the Sky by Robynne Raye. It’s a fun project with relatively few restrictions, according to the Seattle WA-based Modern Dog team, who report trying to “one up” each other in the office through the design process. Among the tidbits: Raye says she used Ota’s paint-covered big toe to make the drip for her Explosions in the Sky.
 
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live from bklyn Solves Earth Day Puzzle
To build excitement and participation for its Earth Day festivities, L’Oréal instituted a contest for employees. The cosmetics firm asked live from bklyn to create a rebus puzzle — which uses pictures to represent words or parts of words — and they wanted it to have a vintage feel with a modern edge. The graphic design firm divided the puzzle into eight sections and placed it online. Employees were asked to vote for sections of the puzzle to be revealed. The two sections with the most votes were revealed each day until all were uncovered and/or the puzzle was solved. The rebus deciphers as “for the beauty of the environment,” L’Oréal’s sustainability mantra.
 
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THEY Melds Drama And Dining
Amsterdam advertising agency THEY drew on vintage and stock photography for a series of dramatic posters, flyers and bus shelters to promote the new restaurant hot spot Stanislavski, after the famous theater director of the same name. Located in the center of the Leidseplein at the beautiful Stadsschouwburg municipal theater, the cafe and bar’s positioning is “drama meets dining.” The THEY team is made up of ex KesselsKramer, BBDO and Heineken creatives.
 
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