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Campbell’s Label Grows Up
Campbell Soup Company tapped Anthem Worldwide for a rare re-dress of its iconic soup can label as part of its “Help Grow Your Own Soup” program, which offers free seeds with the purchase of a can of soup. Anthem’s design needed to retain the company’s core message, while sparking new interest in where quality foods come from and what consumers can do to take part. The design has a straightforward looking approach, embracing simplicity to express wholesome ingredients. “It isn’t everyday that Campbell deviates from its known trade dress, but there are times when it makes sense, validates an important idea and brings attention to a good cause,” says Darralyn Rieth, Director Global Design at Campbell.
Piscatello Posters For Pentagram Legend
Rocco Piscatello designed this poster diptych to promote Pentagram Partner and legendary designer Paula Scher, who is scheduled to speak at the Fashion Institute of Technology Visiting Artist Program on October 5. This is Piscatello’s 17th entry for the celebrated lecture series, which he helped found. Since the program’s inception in 2001, the design of the posters has needed to meet two main criteria; they must be printed with a minimal budget and they need to cut through the clutter of the school’s numerous other postings. The series therefore is designed with the ideals of simplicity and clarity in the tradition of the great Modernists. Piscatello’s team at Piscatello Design Centre also created a new website for the program, serving as a place to announce upcoming lectures and hold information pertaining to past events, including a full catalog of the program posters.
Books As Sculpture
This project was a catalog produced by gdloft PHL for The Philadelphia Design competition, sponsored by the local AIGA chapter. It looks at the idea of "book as sculpture." Using a variable printing program, each cover is a slightly different shade of color from the last one, following the pattern of ROYGBIV. Each catalog is entirely unique and yet, when they are stacked, the spines create a seamless spectrum that evokes a sculpture. The catalog print-run was limited to the same amount of entries received (576) to represent all the work of the design community. Creative credits include art direction by Allan Espiritu and production by Allan Espiritu, Mike Sung Park, Christian Mortlock, and Matt Bednarik.
Driving Away The Ordinary
David&Goliath turned to the mundane — fish, pawns, robots and sheep — in its printwork to promote the Kia Soul. The tagline; “A New Way to Roll,” suggests there’s an alternative to the ordinary. “We all have to get from A to B ... the Soul is just a cooler way to get there,” the agency says. Creative credits include Chief Creative Officer David Angelo, Executive Creative Director Colin Jeffery, Art Directors David Cuccinello and Todd Parker, copywriting Sean Vij and Tim White and Illustrator Keith Witmer.