23RD ANNUAL
STOCK VISUAL SURVEY

BY GORDON KAYE
Sponsored by SHUTTERSTOCK

A tight economy is driving more graphic design firms and departments to seek more stock visuals from more affordable sources. Stock imagery has already emerged in the past decade as a mainstream resource for creative professionals because of its value proposition — choice, accessibility, convenience, affordability. Now throw the Great Recession into the mix, and dependence on stock content has grown even more so, like it or not.