FEATURE | LOGOLOUNGE 2010 REPORT
Logos are more transparent, more direct, more colorful, more optimistic, more about surface, "greener" but not necessarily green, influenced by technology, and inspired by the big O(bama). Combine these broad insights with specific design directions — intriguingly labeled "Ghosts" and "Tendrils" and "Peepshow" and "Stains" and "Burst" and the like — and you have Bill Gardner's annual tour de force on the state of logo and identity design.
Liska builds classic furniture brand; Colle+McVoy brews coffeeshop logo; Fortune invests in richer look and feel; NAACP elects Hyperakt to promote the vote; Urban Forest Project is firmly planted; and more.
SEEN AND NOTED
Single color New York City subway map is off the beaten track; small package comes up big from HartungKemp; and 1960s data communications campaign dressed to kill.
Belyea firm adds Ron Lars Hansen's name to the door; Mothership launches with three creative commanders; Milton Glaser accepts prize at The White House; award-winning David Sohn takes reins at Crestron; and many others.