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MOTHERSHIP
ED ULBRICH, TANYA COHEN AND ALEJANDRO LOPEZ
VENICE CA

A new company has launched in Venice, CA called Mothership. A sister company to VFX facility Digital Domain, Mothership develops transmedia content for ad agencies and brands, and has brought on an international roster of directing talent, including Robert Hales, Sil Van DerWoerd, Pierre Michel, Dael Oates, Matthew Santoro, Brent Bonacorso, David Rosenbaum, Happycamper and Nathan Love. Guiding the ship a Digital Domain Commercials Division President and Executive Producer Ed Ulbrich, Executive Creative Director Alejandro Lopez, and Executive Producer Tanya Cohen. As a sister company to Academy Award-winning Digital Domain, Mothership has access to the studio's technological infrastructure and Hollywood pedigree. Of the launch, Ulbrich explains: "Consumer demand for compelling content on connected devices creates an enormous opportunity for advertisers. To capture it, agencies need integrated cross-platform strategies and creative services, and they're turning to companies who can execute a brand vision from concept to completion."

 

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