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Smaller Box Shows Up Big On The Shelf
HartungKemp and breakfast foodmaker Three Sisters have teamed up to design boxes for an array of all-natural, instant hot cereals carried by Whole Foods. The latest effort follows the launch last year of a selection of all-natural cold cereals. The hot cereals box is smaller than the industry norm, reducing cardboard waste by 25%, a detail considered important to Whole Foods' shoppers. "Any new brand on a grocery store shelf has to stand out from the very start. Competition is fierce," said Stefan Hartung, HK Creative Director. The design firm decorated the package to cover all dimensions and angles, from the outer box to the front and back of the inner pouch.
Before The Information Highway Was Built
Once upon a time there were no iPhones or Macs or digital everything to instantaneously transmit information, text and graphics. Instead, there were drawing boards and manual tools and lots of trafficking to type and prepress houses. Creative Consultant Dan Glaubke of Dan Glaubke Inc. writes: "Thought GDUSA readers would like to see what data communications tools looked like in 1965. These Teletype ads appeared in Business Week. The inkjet printer was just coming into its own and crude by today's standards. Data transmission was slow, a paper event using phone lines, and Teletype was on the road to oblivion because the computer was coming on fast . . . I was creative director at Fensholt Advertising, a business-tobusiness agency that had the Teletype account. Ed Wentz was executive art director and he got Victor Skrebneski to shoot the photos . . . He actually styled the paper tape dress out of paper right on the set. And the ad pulled more inquiries for the dress than it did for the machinery."
Off The Tracks
Triboro Design has created a shocking fluorescent red New York City Subway map. The idea: to express the contradictory nature of the Big Apple by designing a practical and accurate map of the system, and then printing it in an impractical and surprising manner. The firm is Brooklyn-based; David Heasty and Stefanie Weigler are the partners. At 45 x 58 inches, the poster is the same size as the large MTA Subway maps located at entrances to subway stations. It is a limited edition of 300 copies.
Extreme Makeover Penguin Style
Seattle's award-winning Woodland Park Zoo has given an extreme makeover to their Humboldt Penguin Exhibit. The new $6.5 million, 17,000 square foot exhibit presents an authentic view of the home to the penguins. Michael Courtney Design created environmental graphics to persuade visitors they'd stepped into the remote fishing village of Punta San Juan, the largest Humboldt penguin conservation zone in the world. Michael Courtney told GDUSA: "We felt like we were developing the design for a stage set. Interesting challenge as the location in South America is desert-like and Seattle is like...wet!