For those who value type and respect its communicative power, there is good news in the results of our 2010 Type Survey for Designers.

First, more than nine-in-ten graphic design professionals have purchasing influence over type in their firms, agencies or departments. Second, the leading reason designers choose a typeface is its ability to communicate the message of the project or client for which it is purchased. Third, creatives have a deeply-rooted sense of type's importance in graphic communications and send a ringing message that type still matters in a most transcendent way. And, fourth, our readers reject the cheap and easy fix of "free" fonts, affirming the adage that quality matters and "you get what you pay for."