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LOGOLOUNGE

2010 TYPE
READER SURVEY
SPONSORED BY VEER

For those who value type and respect its communicative power, there is good news in the results of our 2010 Type Survey for Designers.

First, more than nine-in-ten graphic design professionals have purchasing influence over type in their firms, agencies or departments. Second, the leading reason designers choose a typeface is its ability to communicate the message of the project or client for which it is purchased. Third, creatives have a deeply-rooted sense of type's importance in graphic communications and send a ringing message that type still matters in a most transcendent way. And, fourth, our readers reject the cheap and easy fix of "free" fonts, affirming the adage that quality matters and "you get what you pay for."




 
123rf thinkstock AGFA erickson Berthold masterfile
Photolibrary shutterstock crestock