SPONSORED BY VEER
For those who value type and respect its communicative
power, there is good news in the results of our 2010 Type
Survey for Designers.
First, more than nine-in-ten graphic design professionals have
purchasing influence over type in their firms, agencies or
departments. Second, the leading reason designers choose a
typeface is its ability to communicate the message of the project
or client for which it is purchased. Third, creatives have a
deeply-rooted sense of type's importance in graphic communications
and send a ringing message that type still matters in
a most transcendent way. And, fourth, our readers reject the
cheap and easy fix of "free" fonts, affirming the adage that
quality matters and "you get what you pay for."