yupo

agfa

printerocity

graphexpo

imagers

shillington_school

acad_art_univ

erickson

4over

pantone

org_of_black_designers

jam_paper

twitter linkedin pinterest GDUSA on Google+ follow us on Facebook
neenah

Logolounge the 2011 report

Buckys

Tangrams be damned. As Buckminster Fuller (father of the geodesic dome) suggested, the triangle is the only flex-cornered polygon that holds its shape. Ergo, it alone accounts for all structural shaping in the universe. Like those building blocks of the universe, designers are embracing the use of a field of these modules to carve out space, dimension, and shape. The clustering of many triangles to form a greater whole tells the story of strength in numbers, and it can also create a mosaic of diversity.

Bass Ale took ownership of the single red triangle as one of the oldest recognized trademarks on record. Though that single perfect geometric shape is certainly iconic, it is also an unpleasant bear with which to design. Single triangular logos are certainly stable, but they nestle poorly with type and can create awkward negative areas. Pair them, triple them, or batch them up, and they become a wonderful, malleable skin that can be arranged to take on nearly any shape or dimension-and with Bucky's approval as the strongest shape in the universe.

4over_rect
Advertisement