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Logolounge the 2011 report

Earth

This is the solution for the client who wants to see his logo include everything on the Earth. Literally. Stylistically, this could certainly be broken into two categories: worlds with a perimeter populated by topical detail or worlds built out of topical detail. Since both variations have emerged simultaneously, we'll treat them as the sustainability solution du jour. There is a certain whimsy about these logos, with their silhouette characters populating the orb like Gullivers in the land of the Lilliputians.

Part of the charm here is the dense amount of detail in a limited space. It starts to address the importance of our cohabitation and mutual respect as this big green cargo van is hurled round the sun. No attempt is made to define land mass or prime meridians, just a loosely round object with an exaggerated gravitational pull to keep its passengers on board. Minutia on a logo is generally avoided as it can vanish when scaled down, but this group seems to transcend this tenet by inviting the viewer to enter, magnifying glass in hand.

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