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neenah

Logolounge the 2011 report

Monoline

These are so like the waifs that prance down a haute couture runway-or just logo design on a diet. These are not merely Felix Sockwell knock-offs, but rather well-drawn solutions in their own right, with the line weight dialed into "hairline." And yes, to achieve maximum contrast with minimal dimension, they most often appear black on white.

An old rule of thumb to the socially adept was that you can never be to too rich or too thin. There is a certain elegance in an ultra-thin line, and this has never been lost on designers. Challenging as these may be on aging eyes, when designed well and not under-scaled, they will coax a pair of readers from the viewer's pocket.

More than a few typographic marks have also picked up a spa membership in the last year. This is seen in script and in san serif display type. Note that in the type and illustration solutions, the line is not variable but rather a mono-weight.

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