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neenah

Logolounge the 2011 report

O

Yes, it's an O! A veritable avalanche of full 360-degree, non-elliptical but very perfected, and thick as a cross-section of a suspect coronary artery logos are upon us. Kudos to each for finding some graphic differentiation through modification to its surface or supporting cast of shadows, bars, dot, stars, and stripes, and so on. As clean as these are, I am starting to miss a nice Bodoni O with a bit of line variance or maybe a forward-leaning italic O: With those, I know I'm looking at a letter and not just a vacuous circle. The difference between an O standing for something and a zero standing for nothing is slight indeed.

You would have to assume the Obama logo that was rightfully acclaimed for breaking ground and tradition in the realm of politics must share in the responsibility for this trend. As fresh as that mark was, its ubiquitous presence may end up accelerating the expiration date on followers. Consumers may well identify these similarities, leading you to ask: Will they believe there is an implied affinity between them, and will this influence their opinion of this entity?

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