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Students to Watch in 2011BACK FORWARD

katherine willmann

katherine willmann

PARSONS THE NEW SCHOOL FOR DESIGN

It’s hard for Katherine Willmann to say exactly where she was raised. She has bounced from a childhood in northern Maine to boarding school in western Massachusetts, to liberal arts college on the West Coast, and then all the way back to the West Village of NYC, a place where she has decided to plant her feet. She is currently a fourth-year Communication Design major at Parsons, where she has fallen in love with design. Because of a passion for concept-driven work, she has settled on art direction as a focus. Willmann’s experience spans the Cooper Hewitt National Design Museum to Victoria’s Secret Catalog, where her work was featured in a national ad campaign. Upon graduation with a BFA in May, Willmann is looking to work in advertising.

What made you decide to go to design school?
I am happiest when I am creative: art is the one thing about myself I have always been sure of, but it took me a little while to realize that I am a designer. I started my education at a liberal arts school where I was double majoring in studio art and psychology. I went to design school to fuse those two areas of thought.

Has it been a positive experience?
At art school I have found that design really does combine art and psychology in a powerful way. The combination of creativity with concept is what I love about design. In its raw form, great design can solve any problem by communicating a message viewers can relate and respond to. What I did not know was that this experience would become a lifestyle. It’s all consuming.

Design Hero?
Jessica Hische, Deborah Adler, David Ogilvy
Favorite Color?
Black
Favorite Typeface?
Trade Gothic Bold
Favorite TV Shows?
Mad Men, TrueBlood
Favorite Books?
Miss Rumphius, She’s Come Undone
Favorite Movies?
Finding Nemo/Fight Club
Favorite Music?
I’ll make you a mix tape
Favorite Fine Artist?
Barbara Kruger
Favorite Gadget?
My mighty mouse
Bookmarked Websites?
Adsoftheworld, StumbleUpon, Flickr

 

 

 

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