Seen and Noted
The Skinny on Pepsi Packaging
Diet Pepsi introduced a new “skinny” can during Fashion Week, with the can rolling out onto shelves this month. At the fashion festivities, Jill Beraud, chief marketing officer for PepsiCo said “our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world” and as a “celebration of confident women.” The traditional can will continue to be sold as well. Some advocacy groups, most notably the National Eating Disorders Association, have criticized Pepsi for seeming to equate skinny with beautiful, stylish and confident. Shown here: the first placement in a striking ad campaign features Modern Family star Sofia Vergara as well as various product shots.
Smarter Than the Average Studio
Combining stylistic elements of Saul Bass with the
madcap nature of Hanna-Barbera’s animation, yU+co.
crafted a unique stereoscopic 3D main-on-end title
sequence for the Warner Bros. animated film Yogi
Bear. Explains Art Director Synderela Peng: “The
initial (Yogi Bear) concept was ‘Saul Bass in
stereo’ – a clear use of shapes and lines
that Bass’s classic designs are known for, but
married to the playfulness of the Hanna-Barbera
animation style.” Credits go to Creative Director
Garson Yu, Art Director Synderela Peng, VFX Director
Richard Taylor and Producer Sarah Coatts.
Contact:
www.yuco.com
World As Canvas
In its first work for The Art Institute, the
David&Goliath agency makes the point that the
world is a canvas. From the aisles of a mundane
grocery store, to the heart of Times Square, the
campaign sends the message that there is opportunity
everywhere and that an education in design from the
Art Institute can help students “Create
Tomorrow.” Produced through The Lab, the
campaign includes tv, banners, website and print.
Creative credits go to David&Goliath’s Chief
Creative Officer David Angelo, Executive Creative
Director Colin Jeffery and Creative Directors Ben
Purcell and Steve Yee, as well as Art Director
Bryan Carroll, Executive Producer Carol Lombard,
producer Jennifer Mersis and copywriter Aroon
Mukhey. The Art Institute’s Rebecca Kondos
and Ken Nadeau also were creative director and
senior graphic designer respectively.
Contact:
www.dng.com