Annual Color Forecast SPONSORED BY PANTONE
Color Marketing Group The Honey Moon Begins
Honey Moon is Color Marketing Group's "Next Color" for the coming year. Determined by CMG's color professionals, this mustard gold is the grounded hue of optimism. Frivolous is out. Upbeat and realistic is in. Inspirations come from hardworking honeybees, a move away from glitzier golds, toward a remembrance of things past. Honey Moon
is patinated and reminiscent of warm, worn leather. Honey Moon offers a fresh face on yellow and blends the sensual stimulations of color and taste. Take the sweet earthiness of honey and combine it with the romance of a harvest moon to uncover this
blended yellow. Although Honey Moon will be predominant, it will be seen playing out in combination with the colors of fantasy brights, whites, and comforting, subdued hues. From interior home to exterior accents, from tabletop to fashion flourishes, Honey Moon has just begun.
DayGlo Magenta Is "It"
The color to watch for in 2011 is Magenta. That, according to DayGlo Color's Brand Action Team, which uses its experience in dyes, pigments and inks to
companies gain recognition and traction for their products and build strong, lasting brand identities through color. Magenta is the next "it" color. DayGlo's Magenta shades are some of their best selling, and the popularity only seems to grow. From
cosmetics - where Magentas offer exceptional iridescence - to print media - where they stand out against almost any other shade, DayGlo says that Magenta is the one to watch. One
additional trend worth noting: Fluorescents in the food aisle. DayGlo says to expect both vibrant and subtle colors in food packaging.
Sherwin Williams Four Palettes
Sherwin-Williams celebrates individualism - a trend toward not being trendy at all - through its thoughtfully-selected Colormix 2011 collection. "We've seen
reactions to the economy move from panic to acceptance, if not appreciation, because people are finding they have the opportunity to be true to themselves," says Jackie Jordan,
director of color marketing for Sherwin-Williams. The 39 colors selected by Sherwin-Williams color experts are grouped into four palettes: Purely Refined (understated neutrals with nuances and undertones that interact in intriguing ways); Restless Nomad (thanks
to the internet, everyone now has a passport to wander the world and colors, too, wander all over the palette from dusky darks, to hot vibrant pinks and reds, to earthy food-influenced hues); Bold Invention (high-energy hues vibrate with
spontaneity and rebellion, including neon bright, graffiti bold and digitally enhanced to 3D luminosity); and Gentle Medley (turning a romantic, nostalgic corner, bringing pastels
and parchment-pale neutrals back into the palette.)
LogoLounge Designers Discover Brown
Principal Bill Gardner states: "This year, with full apologies to UPS, designers discovered what brown could do for them. This was an abrupt and more universal movement, which warrants its appearance in the trend section. It's as if the volume knob had been pegged on black for maximum contrast for the last two decades, and we suddenly discovered it could be turned down and consumers could still hear us. This movement is about subtleties and is indicative of a new generation. Tone ranges from sepias, to chocolates, and even warmer. Saturation levels of secondary colors have dropped back as well."