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A Culture of Green

designforgood

Design For Good

TORONTO ONTARIO

Design for Good partners with charities, non-profits and businesses that believe creativity has enormous power for positive change and that strong design can move people and get results. More than just socially conscious and environmentally responsible graphic designers, partners Mark Haak and Kelly Shelton see themselves as part of “a community of passionate thinkers and doers who share your beliefs and invest our energies in ethical organizations that are working together to make a positive and significant impact in our world.” They live this ideal everyday, in everything they do: from running community gardens at their rural studio to traveling the world to working on clean water, schools and job creation projects.

“Offering green design has allowed us to focus on the type of clients and projects that mean something to us. It’s creatively inspiring to work alongside clients who are doing such amazing things around the world, and it’s created a niche that allows us to be highly selective of the types of clients we want to work with. The best thing though, is that our clients share our beliefs and realize the value that design can have to bring positive change.”

Design for Good recently worked on the Annual Energy Conservation Progress Report – Managing a Complex Energy System for the Environmental Commissioner of Ontario. The design included a custom cover photoshoot and illustrations. The report was digitally printed with local, chlorine-free, 100% postconsumer waste fiber, bio-gas energy sourced FSC recycled paper and was made available for download from their site. A colleague, David Johnson, then created an EPub version of the publication so it’s optimized for viewing on mobile devices — saving more paper and resources while increasing accessibility to the report. This was the first EPub for the client and has set a new standard for all future reports.

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