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A Culture of Green SPONSORED BY SAPPI

Sustainability continues to exert a powerful impact on the direction of the graphic design business. As the conversation about environmentally friendly design becomes broader, more nuanced and more sophisticated — concerns about energy, the climate, stewardship — the entire footprint — join the original issues of recycled content, landfills and trees. In addition, design firms are grappling with their role in creating a more responsible society. Here are several firms that are making sustainability make sense, as a business model and as an extension of their personal beliefs. They also are having success attracting like-minded clients, while showing others the practical and philosophical benefits of sustainable design solutions, using “green” not as a marketing angle but as an integral part of who they are, what they do and how they approach design solutions. These are people who appear to have taken the lessons of The Living Principles for Design to heart — that designers can make their most influential contribution by making sustainability part of their culture. As the introduction to the Living Principles states: “Culture is where designers have the deepest impact as their creations and choices shape habits and values.”

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DESIGN FOR GOOD LARA MCCORMICK HYBRID3 EVENSON DESIGN GROUP
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CITIZEN STUDIO BETH SINGER DESIGN KALICO DESIGN ECOLINGO
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RACHEL MARTIN DESIGN YVETTE PERULLO YURICH CREATIVE ACADEMY OF ART
UNIVERSITY
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