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People

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Michael Osborne

PRESIDENT, MICHAEL OSBORNE DESIGN, SAN FRANCISCO CA

Branding and packaging agency Michael Osborne Design is currently celebrating 30 years of creativity and design innovation under the direction of namesake and founder Michael Osborne. Throughout those three decades, the firm has been developing memorable solutions for clients as diverse as Williams- Sonoma, the Yosemite Conservancy, and the United States Postal Service. The agency has cultivated a reputation for launching brands to success while creating sophisticated design systems that are timeless, such as Target's premium private label food line, Archer Farms, and SFMOMA's private label graphics and products. As a young Vietnam veteran and graduate of Art Center College of Design, Osborne began his business in 1981 on the proverbial dining room table; today the firm occupies a light, airy studio designed to resemble an Italian village, while his first Macintosh computer (1988) serves as a focal point of the conference room. Osborne was taught, and holds the belief, that the design process should start with the brain and a pencil, developing concepts by sketching and writing before going to the computer. He has been on the faculty of both UC Berkeley and the Academy of Art University. At the age of 55, he returned to school, receiving a 2007 MFA in Graphic Design at the Academy of Art University, and was elected Valedictorian along the way. An AIGA Fellow, Osborne is a frequent and influential lecturer at conferences and universities. His work is on display at the SFMOMA, the Cooper-Hewitt, and the Smithsonian National Postal Museum. Past and current Michael Osborne Design clients have included Allied Domecq, Brown-Forman, Constellation, Driscoll's, Kettle Foods, Kroger, Safeway, Thomas Kemper, Trinchero Family Estates, as well as others mentioned above, to name a few.

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Ted Jendrysik

CREATIVE DIRECTOR, MECHANICA, NEWBURYPORT MA

Ted Jendrysik joins MECHANICA as part of the creative leadership team. His responsibilities include a creative leadership role working with new client Global Pari-Mutuel Solutions in creating and launching a global gaming platform. Before joining MECHANICA, Jendrysik was Creative Director at Arnold, and prior to that an SVP Creative Director at Mullen, both located in Boston. The seven-year old firm employs twenty strategists, creative directors and brand directors. Current and recent MECHANICA clients include: Saucony, Global Pari-Mutuel Solutions, Weight Watchers, FCHP, Communispace, Kronos, PTC, Abt and Associates, Symantec, the U.S. State Department and Irving Oil.


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Tim Sepulveda

DESIGN DIRECTOR, LEVIATHAN, CHICAGO IL

Design-focused production studio Leviathan adds Tim Sepulveda in the new role of Design Director. A Chicago native, Sepulveda is a 2005 graduate of the Illinois Institute of Art-Schaumburg, where he studied 3D animation. His first full-time job was with Chicago's Radar Studios, where his design and artistic contributions to spots for Nintendo, Hasbro, Nickelodeon and others propelled him into project leadership roles. From there, he spent one year with Daily Planet as a lead designer and animator, another year with Foundation Post in a similar role, and he freelanced for several other top area shops, including eatdrink. In 2009, he was recruited to join Charlex in New York, where he began as a Senior Designer and was soon named Associate Creative Director. There, he contributed to high-profile projects for Verizon, Marshalls, Dunkin' Donuts, Disney and Fidelity. Sepulveda returned to Chicago in 2010, where he freelanced for the likes of Optimus, The Mill and Loyalkaspar. Based upon his past collaborations with Chad Hutson, he was brought in for several key Leviathan projects over the past year, and then full-time.

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Scott Scaggs

VICE PRESIDENT AND CREATIVE DIRECTOR
CLEAN DESIGN, RESEARCH TRIANGLE PARK NC

Clean Design names Scott Scaggs Vice President and Creative Director. He serves as the leader and mentor for the agency's designers and copywriters. With more than 20 years experience, Scaggs comes over from Trone where he developed creative campaigns for a myriad of clients including the North Carolina Education Lottery, Healthtex Children's Clothing, Century Furniture and Quick-Step Flooring.



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John Sayles

PRESIDENT, J. SAYLES DESIGN CO., DES MOINES IA

Designer John Sayles has renamed and rebranded his firm after the departure of his former partner. There is a new staff in place - including CEO Tanya Daniels and Vice President of Marketing Jean O'Neill - and Sayles has added 3D metal sculpture to the studio's services. Through a Gifted Art division, he designs, fabricates and installs dimensional metal sculptures and custom benches in public and private spaces.




FITCH's Executive Director of the Americas, Christian Davies, has assembled an experienced team of creative leaders to accentuate FITCH's multidisciplinary design teams in both Columbus and Seattle. Among the key additions in Ohio are Eric Daniel, who oversees U.S. creative output, Ryan Brazelton as Design Director on the 2D side of the business, and Joanne Putka, as Design Director in 3D. Farther west, Chad Witzel takes the reins as the new Design Director at FITCH's Seattle location. He is reunited with Daniel and Davies, former colleagues at Chute Gerdeman and FRCH Design Worldwide, respectively.
AIGA, the professional association for design, has added five accomplished professionals to the 15 member national board of directors. As elected by members, the newest directors have each begun three- year terms. The newbies include Andrew Blauvelt of the Walker Art Center and Doug Powell of Schwartz Powell, both in Minnesota; Drew Davies, founder and Design Director for Oxide Design in Nebraska; Susana Rodriguez de Tembleque, Executive Creative Director of SYPartners, and Nathan Shedroff from California College of the Arts, both out of San Francisco. In addition, a current director, Darralyn Rieth, a design and brand strategy consultant out of Philadelphia, was elected to complete the remaining year in a vacated term. Stanley Hainsworth, Louise Sanhaus, Brad Weed and Pam Williams are completing their terms. Debbie Millman, AIGA president for the past two years, stays on the board ex officio until July 2012.
Kim Brown Irvis, a past GDUSA "Person to Watch," has launched a photography website. She is an award-winning Art Director and Graphic Designer whose photographs have been published widely. Learn more at www.kbidesignphotography.com.
Seasoned print professional, James Cozart joins 48HourPrint.com, an online printing services company, as Vice President of Sales and Business Development. He brings extensive printing and sales management experience, having spent considerable time over the past 25 years in marketing and sales management roles at major printing and paper companies including Cenveo, Tension, Envelope and Atlantic Envelope.
Hornall Anderson has hired Marc Woollard and Mark Buchalter as Design Directors to lead the agency's efforts in its environmental and innovation design work. Woollard is charged with overseeing an inter-disciplinary design team that will work on innovation initiatives and global branding for clients. Buchalter is responsible for helping build the environmental experience portfolio at Hornall Anderson, and is currently working on projects for General Electric and Frito-Lay.
Engine Company 1 recently added Suosdey Penn as an Associate Creative Director. Penn is working with Creative Director Scott Aal on a variety of the firm's accounts. Prior to joining the firm, she spent a year with San Francisco ad agency Eleven as a Senior Art Director working on the Apple account. She spent four years as an independent art director for Bay Area agencies Butler Shine & Stern, Grey Advertising, Hoffman Lewis and Publicis West.
Brian Sooy of Sooy+Co is celebrating 15 years in business. The firm was founded by Sooy and his wife and business partner, Lisa. Sooy+Co's mission is to empower foundations, nonprofits, community colleges and universities to connect with stakeholders by raising awareness through positioning, brand strategy, marketing and design communications. Clients include NorTech, JumpStart, The Cleveland Foundation, Lorain County Community College, Western Nebraska Community College, Second Harvest Food Bank of North Central Ohio, and Case Western Reserve University. Sooy has been the recipient of several regional and national awards.
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