yupo

dpc

agfa

printerocity

graphexpo

imagers

shillington_school

acad_art_univ

4over

berthold

erickson

clearwater

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neenah

cousin series

Last year’s report noted the profusion of logo series designs. And though they were a family of marks, each differed in design and content. This year finds the continued proliferation but with the variation occurring in the surface or technique used to draft the logo. All members are still in the same family, but the variations make the units less like siblings and more like cousins.

Variants used on these series may be for trivial variety, or they may be part of a precise matrix to help code or convey specific information. Whichever the plan, the idea of building a system that is flexible and maintains diversity allows for ready identification, but it recognizes a need to buck uniformity. This can create longevity for a program designed to build equity as consumers gain familiarity with it, yet change with the vagrancies of style through modification of surface and technique.

cousin_series

Asgard, Zaika Indian Restaurant

cousin_series

Kongshavn Design, Kongshavn Design

cousin_series

born, wook

cousin_series

TOKY Branding+Design, Spaces

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