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sphere carving

Imagine you were told to design a logo and then, for tools, you were given a wooden bead and a fine point Dremel. Some of these logos remind me of intricate ivory puzzle orbs created in China. Here a sphere is meticulously carved away, creating a series of delicate, lace-like balls nested inside of each other. It is the idea of taking an orb with obvious highlights and shadows and tooling out enough of the element to create a secondary level of meaning. This might be a letterform, or a shape indicative of a process, or even a color treatment of the new surfaces to describe a corporate spirit. Consumers already have a reference for the sphere and whether they imagine it to say “global” or “self-contained” or “precise,” they understand the message of the identity is created by what is not there as opposed to what has been added.

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ZEBRA design branding, Evoli

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Creartor, T+C

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Seamer Design, eGovernment Resource Centre

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Porkka & Kuutsa Oy, URV Oy

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