People to Watch in 2012
FOUNDER AND DESIGN DIRECTOR, OXIDE DESIGN CO.
Drew Davies is the founder and design director of Oxide Design Co., a communications and information design firm established in 2001. He serves on the national board of directors of AIGA and is design director for AIGA’s Design for Democracy initiative. He was on the core design and research team that developed the U.S. Election Assistance Commission’s official election design standards, and continues to be actively involved in implementing best practices for ballot design on a nationwide basis. Along with the team at Oxide, Davies recently juried and authored Letterhead + Logo Design 12, an international collection of exemplary design work. He also has the distinction of being the only Nebraskan ever to serve as a judge for the Communication Arts Design Annual. Davies uses design to solve problems, realize meaningful change, help people, and make sense of the world.
Where were you born or grew up, where do you live, does this effect your design style or sensibility?
Born in Omaha NE and moved back to town in 2000, save for a two-year stint in the Cayman Islands. I think being from the Midwest has had a profound effect on my design sensibilities – my style of both design and business is clear, straightforward, honest, and hardworking.
If you were not a designer, what would you be doing for a living?
It's a toss-up between landscaping installer and scuba dive master. I absolutely love being outside and working with my hands in the dirt, but I'd have a hard time giving up design unless it was to be paid to be underwater.
What is your greatest strength and weakness as a designer or design manager?
I think being more than a little obsessive-compulsive probably counts as both. OCD helps me organize information and brings clarity to my design work, but sometimes my need for things to be rigidly consistent might be stifling potential solutions.
Favorite TV Shows?
Rubicon, 30 Rock, Battlestar Galactica, Veronica Mars, The Daily Show
Omnivore's Dilemma, The Visual Display of Quantitative Information
American Beauty, The Usual Suspects, Jesus of Montreal, Moon
Otis Redding, The Rocket Summer, Vinx, Lyle Lovett, Justin Timberlake, Citizen Cope, Styx
Favorite Fine Artist?
Ed Paschke, Claes Oldenburg, Erol Otus, Wayne Thiebaud
Brand New, fastcodesign.com, Cayman Compass, Little Big Details
New Year’s Resolution?
Learn how to darn socks
One Thing You Can't Live Without?
Talent You Wished You Possessed?
Best Gift Ever Received?
My son, Miles
Mantra or Saying You Live By?