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The Pursuit of HappinessPhiladelphia PA
“I am usually rather bored with definitions. Happiness,
however, is such a big subject that it might be worth a try to pin it
down.” So says Stefan Sagmeister in explaining the derivation
of his “Happy Show.” The show is now appearing at the
Institute of Contemporary Art in Philadelphia through August 12
before moving on to the Museum of Contemporary Art in Los Angeles.
The Happy Show offers visitors the experience of walking into the
Austrian designer’s prolific mind as he pursues happiness
via his three favored approaches: meditation, cognitive therapy
and mood-altering pharmaceuticals. Centered around Sagmeister’s
ten-year exploration of happiness, the exhibition presents typographic
investigations of a series of maxims, or rules to live by, originally
culled from Sagmeister’s diary, expressed in a variety of
imaginative and interactive forms. Included as part of the exhibition
is a 12-minute clip of the “Happy Film,” an exploration
of whether it is possible to train the mind to be happy.
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Nothing But Nets For JAY-ZBrooklyn NY
The Brooklyn Nets have introduced a black and white scheme and
logos as the team relocates from New Jersey to Brookly for the upcoming
NBA season. Created by JAY-Z, the brand identity incorporates the
color palette of the old New York subway signage system, including
a “RollSign” typeface. The treatment celebrates the
heritage of the city by drawing upon familiar signage from when
Brooklyn last had its own major professional team, the long-mourned
Dodgers, in 1957. The identity features two primary logos: one with
a bold shield shape whose circular portion incorporates a
‘B’ inside a basketball; and the other of a basketball
with a ‘B’ inside, along with a surrounding ‘Brooklyn
New York’ mark. Says team CEO Brett Yormark: “Our black
and white colors speak to Brooklyn’s strong traditions and
grittiness and convey an uncompromising confidence ... who better
to design [the identity] than one of the world’s top tastemakers
and Brooklyn’s own JAY-Z.” |
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Donkeys and Elephants As PigsLondon UK
Many Americans are pissed off at both political parties in general.
For Oxfam America, the anger is specifically at the hunger games each is playing
with food aid. A recent advertising campaign, created by Hill Holliday, USA, takes
a non-partisan position against the stubborn donkeys and elephants who fill the
pockets of special interest groups when they should be helping to feed starving
people. The campaign features a darkly photographed, highly indulgent costume
party. Copy implores: “Tell Washington To Stop Playing Games With Food
Aid.” Credits at Hill Holliday go to Chief Creative Officer Lance Jensen,
Creative Director Rob Rich, Art Director Rafael Segri, Copywriter Ben Huser;
and Photographer Timothy Saccenti. |
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Safety Is KingLafayette CO
A series of posters by Creative Alliance is helping
Global Aerospace, Inc. make
its aviation safety program as engaging and memorable as possible to an audience of
aviation professionals inundated with information. The Colorado-based branding and
public relations firm used a 1960s-era movie poster style as inspiration for
four posters promoting Planning, Prevention, Response and Recovery. All four
posters leverage the theme of a chess match — an apt metaphor for the
strategic and tactical challenges that flight departments face in keeping
safety a top priority. |
