Seen and Noted
Creating A Monster
Rock band They Might
Be Giants announced their 2012 tour with this
dramatic music video set to the track “When
Will You Die?” The video follows the creation
of an 18' paper and wood replica of the monster
truck hearse that galvanizes the cover of Join Us,
the band’s latest album. World-renowned
graphic designer and illustrator Paul Sahre was
commissioned to design the original cover. But
the project grew to encompass all the band’s
collateral including the CD and LP design, digital
art for iTunes, booklets, posters, t-shirts,
advertising, and a downloadable PDF with instructions
for building a tabletop version of the hearse on
the cover. And then the project grew again, this
time calling for production of a life-size version
of the vehicle – made of paper and
cardboard – whose four-month-long construction
process and more than 70 hours of printing time
became the subject of the video.
www.paulsahre.com
A League of Their Own
Bailey Lauerman has
created a series of posters for the Negro Leagues
Baseball Museum in Kansas City MO. The imagery focuses
on the individuals who found a way to play ball, and
strike a blow for human dignity, when the all-white
Major Leagues shunned them. The organizers note that
the museum is not intended as a “hall of
fame” like that in Cooperstown, but it is
conceived as the place to tell the complete story
of Negro Leagues Baseball during the time of
segregation, from the average players to the
superstars. Creative credits go to art director
Ron Sack, creative director Carter Weitz,
designer Brandon Oltman, production manager
Michelle Sukup, and the writers Nick Main and
Marty Amsler.
www.nlbm.com
A Brand That Fits
Hornall Anderson
has helped introduce eloquii by The Limited, a
brand and product line that celebrates full-figured
women. The branding touches on all aspects of the
new offering. Starting with strategy and
positioning, Hornall Anderson developed the name
and followed with an identity to create the overall
look and feel. The logotype and supporting graphic
patterns seek to highlight the unique curves and
shapes of lowercase letters, while the radial
“e” signals “the joy, delight
and diversity of fashion the brand offers.”
Program elements include, among other things,
print, signage, store merchandise, gift boxes,
hang-tags, tissue wrap, labels, and the voice for
the web. Since its introduction in late fall, the
eloquii line has made waves in the fashion
industry because of its unabashed embrace of
the needs of plus-sized women.
www.hornallanderson.com/work
Designing Optimism
Citizens for Optimism
is a collaboration of young designers, some recent
grads and some students, who believe the power of
design can inspire happiness. In order to promote
their mission, the group asked New Yorkers what words
or feelings they associated with optimism. Each
designer was then assigned a phrase and a simple
brief: design a type-dominant poster that promoted
optimism. Some of the solutions are shown here.
The participants are Ali Eng, Aimée Hunt,
Alex Kirzhner, Alex Sikeleather, Anne Di Lillo,
Colin Kinsley, Devin Washburn, Felix Koutchinski,
Jade Milan, Joe Hollier, Julia Bueno Coelho,
Justina Zun-Zun Chang, Leen Sadder, Michelle
Alvarez, Min Choi, Naomie Ross, Pablo Delkán,
Pedro Messias, Phil DiBello, Regan Fred Johnson,
Rachel Willey, Santiago Carrasquilla, Virgilio Tzaj.
www.citizensforoptimism.com
