Scher, TED and More Honored by Cooper-Hewitt
New York NY
Paula Scher will be presented the National Design Award in Communication Design at a gala dinner in October in New York. First launched at the White House in 2000 as a project of the White House Millennium Council, the awards promote design as a vital humanistic tool in shaping the world. First Lady Michelle Obama serves as the Honorary Patron for this year’s awards program, organized by the Smithsonian Cooper-Hewitt National Design Museum, which also includes a week of public education programs and workshops. Scher needs no introduction: for four decades, she has been at the forefront of graphic design, especially known for her reimagining of typography as a communicative medium. She has been a principal in the New York office of Pentagram since 1991, and has developed identity and branding systems, environmental graphics, packaging and publication designs for a broad range of clients that include Bloomberg, Citibank, Microsoft, MoMA, the Public Theater, the High Line, the NYC Department of Parks and Recreation, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic and Jazz at Lincoln Center. Honorees in other design disciplines include NewDealDesign for Product Design, Aidlin Darling for Interior Design, Local Projects for Interaction Design, and the ubiquitous TED Talks for Corporate and Institutional Achievement.