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Logolounge

 

Jean-Luc Slagle Design, Love Water Hayes Image, Pharmabond Odney, MBT's Ten26 Design Group, JPWendt Construction Management
jean-luc slagle design,
love water
hayes image,
pharmabond
odney, mbt's ten26 design group,
jpwendt construction
management

EYELET

Imagine a world where you are not allowed to make any hard right turns, and you pretty much have the concept that leads to this genre of marks. Typically, these are built with a continuous motion monoline weight that may or may not be capped with a feature, or it may terminate into itself. Crossovers are certainly common, with a visual line break to convey dimension and continuity. There are many variants, but the use of a loop is how you navigate a hard right angle.

There is a pleasure in tracing the line with your eyes as it takes us on a bit of a journey. It demonstrates a sense of flow and flexibility and creates a solution that literally has an unexpected twist to it. Were you given enough rope, you could no doubt design your logo with it. These marks are approachable, friendly, and demonstrate a methodology by tracing a path from beginning to end.

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