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Logolounge

 

Tallgrass Studios, SunStone Cassandra Smolcic, Stonehouse Pictures Daniil Shumakov, silver wind jewelry 3saedge, One World
tallgrass studios,
sunstone
cassandra smolcic,
stonehouse pictures
daniil shumakov,
silver wind jewelry
3saedge,
one world

MEMBRANE

Pattern is no stranger to the world of logo design. Some of the most effective identities rely heavily on pattern to tell a story. More often than not the pattern is geometric in origin and displays a regular symmetry crafted from dots or squares or line work. The logos in this group are starting to use an irregular pattern that appears to be much more organic in nature. There is a consistency of positive and negative space to the arrangement, but it was formed from similar yet unique components.

Imagine the pattern created by camouflage, the epitome of regularity formed from irregularity. Or picture an arrangement of stones that are all of the same approximate size, but each is individual in form. The name for this category was adopted as a reference to the microscopic appearance of a cellular membrane that is constructed from similar units, connected in a random sequence, that creates a consistent surface. These marks demonstrate order and harmony drawn from dissonance and an appreciation of the beauty of differences brought together for a common good.

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