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SLASH

The ubiquitous slash comes of age and has found a home in the realm of identity design. But what does it mean? The forward slash has tremendous flexibility and, aside from being a separator in networking or URL addresses, it is most commonly a symbol representing "or" in between two options. It also is at home as a divider between initials such as b/w for black and white, or as a divider in a fraction, or even as the mark for a spare at your local bowling lane.

In identity design, it is a clean visual substitute that allows us to connect or build separation between concepts or entities. The mark appears equally comfortable in a typographic solution or maybe used with a bit more wit between icons/visual elements or both. The acceptance of the slash is reminiscent of the avalanche of solutions using the @ symbol a number of years ago. Because of the almost invisible nature of the slash, it has much more utility and probably will be viewed much more like an ampersand or another letter in our alpha-arsenal.

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