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Logolounge

 

Jackson Spalding Creative, Dallas Arts Week Stebbings Partners, Heartland Brewery Group Copilot Creative, Pikes Peak Advertising Federation Simon Frouws Design, Hoopenburg Wines
jackson spalding creative,
dallas arts week
stebbings partners,
heartland brewery group
copilot creative,
pikes peak advertising
federation
simon frouws design,
hoopenburg wines

WRITTEN

As this trend developed this year, it started as a recognition of the abundance of logos incorporating handwriting. There were some A-plus examples of cursive, for sure, but no additional theme was evident. The more I scrutinized the category, the more obvious the use of this script became as it appeared in a supporting shape to complete the message. Most of these looked as if a blackboard had been created in the shape of a “fill in the blank” for whatever the topic was.

Folks have been building type into shapes for years, and though that is a modest part of this trend, the overarching majority of these look like a barista at Starbucks has been busy designing logos when not filling out the menu boards at the store. This is an engaging way to tell a story, at a distance from a shape silhouette, and up close where the consumer can read the details. The handmade aspect of these solutions brings to the story a sense of care and attention to detail missing from the competitor’s soulless entity.

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