Julia Zeltser + Deroy Peraza
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
We feel very optimistic about the future. The pace of technological advancements keeps us on our toes. Design has a more prominent role than ever and it will only continue to grow in importance as the general public sees how it can improve their lives. We are all exposed to more sophisticated user experiences and brand stories than ever before. From a client perspective, design is more intertwined than ever with the way brands tell their stories and execute their strategic vision.
DP: Orange JZ: RGB
DP: Brauer Neue, Chevin, Soho JZ: Knockout
DP: Adobe Illustrator, Rdio JZ: Adobe Illustrator
Favorite TV Show?
DP: The Wire JZ: The Wire
DP: A Hundred Years of Solitude by Gabriel Garcia Marquez, Emergence by Steven Johnson JZ: Catherine The Great: Portrait of a Woman by Robert Massie
DP: 2001: A Space Odyssey, Bladerunner JZ: American Splendor
Favorite Musician or Band?
DP: The Beatles, Radiohead, Fleet Foxes JZ: The Beatles
Favorite Fine Artist?
DP: Los Carpinteros (Cuban) JZ: Most German Expressionists
DP: iPhone, Fuelband JZ: iPhone
DP: Lookwork, Dropmark, Brand New, AppleInsider JZ: Feedly – all my favorite sites in one location
Talent You Wished You Possessed?
DP: Time travel, Ability to fly JZ: I wish I was a better multitasker
Greatest Strength as a Designer?
DP: I think more clearly under pressure JZ: Attention to detail
Biggest Weakness as a Designer?
DP: I love the beginnings and endings of projects. The middle, I like less. JZ: Attention to detail