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julia zeltser + deroy peraza

Julia Zeltser + Deroy Peraza

PARTNERS, HYPERAKT
BROOKLYN NY

Julia Zeltser and Deroy Peraza met at Parsons The New School for Design in 1996. They formed a fantastic friendship based on shared values and a mutual respect for each other’s work. In 2001, soon after graduating from Parsons, they partnered up to start Hyperakt, a Brooklyn design studio that helps changemakers tell their stories. Over the last decade, Hyperakt has been creating meaningful design for clients like UNICEF, Bill & Melinda Gates Foundation, Ford Foundation, Google, the United Nations, Sesame Street and many others. The studio has won major industry awards from organizations including the ADC, TDC, AIGA, SEGD, One Club, Communication Arts, Graphis, and Society of Illustrators for its work in Branding, Print, Web, Data Visualization and Environmental Design. Julia and Deroy lead a team of 10 and serve as Hyperakt’s Creative Directors. Together, they have forged a path to focus the studio’s client work on important social issues about which they are passionate. Julia and Deroy also love bringing the creative community together with events, among them Hyperakt's Lunch Talks, a series of monthly presentations featuring prominent designers and thinkers, and Re3 StoryHack, a hackathon for storytellers with a conscience.

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THOUGHTS ON THE
STATE OF GRAPHIC DESIGN

We feel very optimistic about the future. The pace of technological advancements keeps us on our toes. Design has a more prominent role than ever and it will only continue to grow in importance as the general public sees how it can improve their lives. We are all exposed to more sophisticated user experiences and brand stories than ever before. From a client perspective, design is more intertwined than ever with the way brands tell their stories and execute their strategic vision.

Favorite Color?
DP: Orange JZ: RGB

Favorite Typeface?
DP: Brauer Neue, Chevin, Soho JZ: Knockout

Favorite App?
DP: Adobe Illustrator, Rdio JZ: Adobe Illustrator

Favorite TV Show?
DP: The Wire JZ: The Wire

Favorite Book?
DP: A Hundred Years of Solitude by Gabriel Garcia Marquez, Emergence by Steven Johnson JZ: Catherine The Great: Portrait of a Woman by Robert Massie

Favorite Movies?
DP: 2001: A Space Odyssey, Bladerunner JZ: American Splendor

Favorite Musician or Band?
DP: The Beatles, Radiohead, Fleet Foxes JZ: The Beatles

Favorite Fine Artist?
DP: Los Carpinteros (Cuban) JZ: Most German Expressionists

Favorite Gadget?
DP: iPhone, Fuelband JZ: iPhone

Bookmarked Websites?
DP: Lookwork, Dropmark, Brand New, AppleInsider JZ: Feedly – all my favorite sites in one location

Talent You Wished You Possessed?
DP: Time travel, Ability to fly JZ: I wish I was a better multitasker

Greatest Strength as a Designer?
DP: I think more clearly under pressure JZ: Attention to detail

Biggest Weakness as a Designer?
DP: I love the beginnings and endings of projects. The middle, I like less. JZ: Attention to detail

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