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kevin perry

Kevin Perry

STRUCK
SALT LAKE CITY UT

Kevin Perry is a designer and business professional with over a decade of agency experience. He currently drives all resource operations at Struck, an internationally acclaimed digital-forward creative agency headquartered in Salt Lake City. Clients include Nickelodeon, DreamWorks, Sony Pictures, Jack in the Box and Deer Valley Resort. He provides operational expertise to the company, and orchestrates the diverse talents of more than 75 creative and strategic experts across the agency’s multiple offices. Kevin teaches at the University of Utah and his work has been recognized from some of the industry’s most respected competitions and publications. He is the cofounder of Salt Lake Design Week and the ReVinylize project, and currently serves on the national board of AIGA.

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THOUGHTS ON THE
STATE OF GRAPHIC DESIGN

I feel optimistic about the future of design. The only thing constant in the design industry is change. That’s why it's so exciting. Every day, design is more and more the topic of conversation. Kickstarter. Our devices. Healthcare. Design awareness is at an all-time high. As designers, we continue to evolve. The new designer thinks much more strategically than ever before. The craft will always remain an important part of our process, but we now create solutions in many different forms, including intangible items like experiences. Our process has also shifted from mass communication to something more personal. It’s more important than ever for us to have empathy so we can customize messages to specific audiences. As society becomes more aware of the value of design, we are seeing success with clients who recognize that design is no longer a service that comes at the end of the process. Designers are most effective as thought leaders when we can work collaboratively to solve complex problems. At Struck, we observe these trends and the ever-changing needs of our clients. We have evolved from a traditional agency to one that is insight-driven and multi-disciplinary by adding expertise in strategy, digital innovation and design expertise. We embrace the move toward co-creation, collaboration and integrative design.

Favorite Color?
Blue

Favorite Typeface?
Helvetica

Favorite App?
Instagram

Favorite TV Show?
Esquire, The Getaway

Favorite Book?
The new Kapitza geometric pattern book.

Favorite Movie?
Airplane

Favorite Musician?
Michael Jackson

Favorite Fine Artist?
Mark Rothko

Favorite Gadget?
iPhone

Bookmarked Websites?
NYmag, Huffington Post, Ffffound, Design Observer

Talent You Wished You Possessed?
I wish I was a rock star

Greatest Strength as a Designer?
Curiosity

Biggest Weakness As A Designer?
Indecisiveness

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