PRESIDENT, BRAND FEVER
THOUGHTS ON THE
STATE OF GRAPHIC DESIGN
Creative excellence, innovation and design are in high demand. They are a new currency and the path to differentiation. The need to differentiate in new and innovative ways is critical for so many companies, products and services. Today, differentiation happens online, offline and mobile. Also, change is the only constant. Our advice to aspiring designers is to craft themselves to be digitally centric, to make themselves a “hybrid.” We look for hybrid designers for our team because they can change and innovate at a rate faster than the change rate outside of our organization. I have immense optimism for the future and the value design brings to society and commerce. I have actually never been so excited. As an organization, we are more clear and convicted about who we are and how we create impact than ever before.
Favorite TV Show?
Dancing with the Stars
The Accidental Creative, Butterflies in the Sky (a 10-page book my 7 year old wrote)
The Constant Gardener
Favorite Musician or Band?
Edith Piaf, Sergio Mendes, Antonio Carlos Jobin
Favorite Fine Artist?
My red stapler. It is a GREAT red. And of course my fabulous iPhone.
So many! Newfangled.com They are so good at being good at who they are.
Talent You Wished You Possessed?
Multiply time in a day; so much I want to do.
Greatest Strength as a Designer?
A gut feeling.
Biggest Weakness as a Designer?
I always want to make it better.