51st annual print design survey
A Pendulum Swing
SPONSORED BY VERSO PAPER CORP.
For the 51st year GDUSA has conducted a reader survey about print design. When print was pretty much the only game in town, our surveys split hairs: lots of detailed questions and analysis of projects, presses, papers, specification practices. In 2014, print is far from the only game in town and our annual survey, appropriately we think, focuses on fundamentals ‒ the present and future role of print in graphic and media communications. Here, the 2014 survey results are both suggestive and informative.
print design survey
Humans Are Designed To Touch and Feel
Sponsored by Verso Paper Corp.
Generally, we get into the weeds, which is to say the we’re asking lots of detailed questions ‒ and trying to provide detailed analysis ‒ about print buying, paper specifying, and the like. On this anniversary milestone, our survey, appropriately we think, reached for broad strokes and blue skies: to what degree are professional graphic designers working in print; how do you feel about print and paper; do you see print evolving with the times; and what role will print and paper have in the future of graphic communications in 5, 10 or even 50 years. As has been the spirit of our 50th anniversary series of features, we mostly stand back and let your comments, gleaned from 10,000 surveys, speak for themselves. The message, however, is clear: humans like to touch and print is the ultimate tangible medium. On that basis alone, the present of print is meaningful and the future promising.
stock visual survey
sponsored by iStockphoto
Among this year's ten survey takeaways: this generation of designers now embrace stock as an affirmative good rather than a necessary evil. At the same time, not all is copacetic: concerns about diversity, exclusivity and originality linger. We invite you to read the full report to better understand what graphic designers are thinking, saying, planning and doing with regard to stock elements and stock providers.
print is getting smarter
and 11 other things i learned
from our annual survey
by Gordon Kaye
sponsored by VERSO AND
GDUSA has been conducting a print design reader survey for 49
years, 20 of them on my watch.
Given the media times in which we live, I found the results and comments generated by the 2012 survey intriguing. In compiling the responses and comments, here are a dozen things I learned about what designers are thinking, saying and planning which you may find useful.